#candidbranded Series: Develop El Dorado
The City of El Dorado, KS partnered with candid to create an economic development attraction campaign to target specific industries.
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El Dorado is ripe with opportunity and has the capacity to shore up the right type of investment. Ready for an influx of industry, enriched and naturally advantaged, now is the time for the business vibe to thrive in El Dorado, Kansas.
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For this project we named and created a brand for the campaign to keep all outreach materials consistent.
Drawing inspiration from El Dorado’s natural resources, the mark represents upward growth and movement in development with the top arrows and the natural resources of water and oil with the bottom drop shape. The color palette is taken from the colors from a sunset over the Flint Hills. The vibrant blue, orange and gold are paired with neutral grays and accented with the green, turquoise and purple.
